Analysis of Digipak's-

Rihanna 'LOUD' Digipak-

The first digipak i will be looking at is one by the RnB singer Rihanna. To begin with the whole digipak has a theme throughout which is the colour red and this also links to the roses which feature on the CD itself and on the rest of the digipak. By using the colour red it makes the digipak stand out because it is bold and can often symbolise love alongside roses therefore giving a suggestion of what the album may have on it. The images used add continuity because they are all showing the same look on the artist which helps the digipak to flow. An unusual aspect is how the images do not have the artist looking directly at the camera which is often seen in conventional albums because it engages the audience. When looking at the wording used it is very minimalist with just simple white thin font of the name of the album and the artist but this works well because the images used make the target audience want to look at the album. 

Justin Bieber 'Believe'-
The next digipak I looked at was the Justin Bieber 'Believe' album and this carries a different look compared to the Rihanna album. The colour scheme used throughout the album are yellow, orange, white and black which work well together to make the album stand out. There are several images showing the artist so the audience is aware of who they are listening too and the guitar prop shows the target audience what instruments the singer can play and what may be expected in the songs. The front cover shows the artist looking away which in unconventional for a digipak because usually they are expected to look at the camera so its more engaging for the audience but due to the celebrity status of the artist it still works. On the back of the digipak there is a list of songs on the album with a bar code to make the CD identifiable in the shop it is being sold in.
Beyonce, Greatest Hits-
The final digipak i looked at was the Beyonce Greatest Hits album which is an example of another pop digipak. The front cover shows a picture of the artist in a close up camera angle to show she is the focus and a unique font tells the audience who the artist is and wha the album is called. On the inside cover of the digipak it gives a small paragraph about the artist in a white font with a contrasting dark image so it makes the font visible and it also shows the albums some of the great hist have been taken from. Finally the first CD is in a shape of an old style record to make it look different and then an extra CD of more hit songs.