Analysis of Music Video: The 1975- Chocolate

The 1975 are an indie styled band with over 10 million views on there video 'Chocolate'. The music video commences by using a slow zoom where the person featured is slowly brought into focus. The mise en scene is instantly represented as dark because the video is in black white and the clothing of the male is trendy with his hair slicked back. Before the lyrics start various scenes of the band are shown for example, close ups of the main singer and a long shot in a car to introduce the whole band. Despite being in black and white, light is emphasized by the reflection on rain drops and back lighting behind the artists. The technique of pathetic fallacy is used o represent tears which suggests an element of sadness throughout the song.

When the main artist begins to sing lip syncing is used and various camera shots are used to provay the ethos of the band itself, for example a side profile close up shot is used to represent the edginess the band tries to show. Throughout the video the whole band are seen in a car driving in order to create representations of a journey to their audience. Before the chorus begins a female actress is introduced where extreme close up of the main singers hands on her waist interpret how they may be a couple. She is blonde and wearing little clothing which suggests that she is sexually available as well as creating a stereotypical image.In the chorus the filming does not differ from the filming in the verse because it remains in black & white where various camera angles are used to show the band. When beginning the second verse a tilt is used to represent the ending of the chorus therefore taking the audience away from the view of the band.

At the end of video there is a contrasting scene in which introduces the colour orange with a quote 'Poetry is in the streets in full living colour' to represent how poetry is all around us in every person and thing no matter how much we may deny it. An unusual element included in the video is showing the artist smoking which shows a cool & calm image of the singer. The genre of music is indie and the music video appeals to the target audience because it features the main artist throughout, 

Analysis of Music Video: Ariana Grande- Problem

Link to the music video- https://www.youtube.com/watch?v=iS1g8G_njx8

The music video is a represented as sixties inspired with the opening of the video taking inspiration from the famous film 'Austin Powers' where a television is being turned on which is done in order to attract different groups of people and is known intertextulity. The mise en scene introduces the eccentric patterns and clothing of the sixties which play a role throughout the video. Ariana Grande is a successful pop singer who has a large fan base and explains why more than 829 million people have viewed 'Problem'.

The video starts by introducing the two artists Ariana Grande (AG) and Iggy Azalea (IA) with both using lip syncing along with the song as well as choreographed dancing to the beat with background dancer so the video is not boring to its viewers. The first verse of the song features four main scenes which the artist AG is in three of them because she is the main singer. The colours used in the scene contrast each other with some using only black and white and others bright colours so they stand out therefore making the video more interesting. Camera movements are quick to match the speed of the song with editing techniques such as cross cutting to take the viewers to different scenes of the video.The chorus introduces a third artist who is a male who repeats the words 'one less problem without you' in order to create depth within the music and an extreme close up of his lips is all the audience sees of the male in the first part but then a close up of his face with the star AG is shown in a two shot. The second verse introduces another scene which contrasts the main black and white scene with its multi-coloured background. After the second chorus the artist Iggy Azalea comes in with mise en scene: hair, clothing and makeup inspired by the sixties. A two shot of both AG & IA introduces how the two female artists are cooperating together to make the song with computer generated imagery to create the surreal background. After the fast upbeat section by the artist IA a slower tempo is introduced until the chorus is repeated once again. The final scene shows the main artist AG walking away and taking a seat to indicate the end and repetition of the opening scene but in a style of turning an old television off (Austin powers inspired). 

This music video appeals to the target audience by using two artists which means a wider range of people will be more like to watch as well as using two styles, rapping & singing. It also appeals to the target audience because it is exciting and different set for a modern day music video therefore taking the audience back in time to another eras fashion and choreography. 

Introduction to my Music Video Blog.

My name is Eleanor Hickman & I am a student at Chislehurst School for girls where I am taking three subjects: Media Studies, Geography and English Language. On this blog I plan to post the steps in which I take to creating my own music video and digipak with research, planning and construction.